Horror Show: Abortion Org Openly Celebrates When You “Have a Need To Kill” Babies

At first glance, it reads like satire – something so grotesque and absurd that it cannot possibly be real. But it is real. In Central Florida, Stand With Abortion Now (“SWAN”) is selling merchandise that turns the intentional killing of unborn children into a joke, a fashion statement, and a fundraising opportunity. We are linking to SWAN’s own website once so readers can see the organization’s words and merchandise for themselves. What follows is not parody. It is how SWAN describes – and markets – its work.

SWAN is a pro-abortion clinic-escort group founded in June 2022, immediately after the Supreme Court overturned Roe v. Wade. The organization boasts that it was established “directly after the destruction of Roe vs Wade by the fascist Supreme Court.” It declares that it will protect and expand abortion “by all means necessary.”

But SWAN’s own social-media posts and merchandise strip away those familiar euphemisms. In a recent Instagram post, the group listed how it spends donated money: paying for abortions at its clinic and a sister clinic in Tampa, funding travel for out-of-state abortions, providing mutual aid, and bailing “comrades” out of jail. Then came the appeal: “we just need yall to kill the babies.”

The same organization operates a Shopify store headlined, “100% authentic pro abortion merchandise” and invites customers to “Fight abortion bans in STYLE.”

SWAN evidently believes this merchandise is clever satire – a way to ridicule pro-life Americans by twisting the truth we tell about abortion into grotesque slogans and images. Some of it is so vile that we cannot show or even describe it here. But the attempted mockery backfires. Rather than discrediting the pro-life position, these products draw attention to the very reality the abortion industry has spent decades hiding behind euphemisms like “choice,” “healthcare,” and “reproductive freedom.”

One product states the pro-abortion position with chilling clarity: There should be no limits on abortion – no matter the stage of pregnancy or the circumstances.

The “Mife and Miso” T-shirt uses nicknames for mifepristone and misoprostol – the two drugs commonly used together in a chemical abortion. Mifepristone blocks progesterone, causing the unborn child’s developing environment to break down, and misoprostol induces contractions to expel the child from the womb. What the shirt presents as a cute pairing is a reference to the abortion-pill regimen that ends an unborn human life.

These are not the slogans of people who portray abortion as a tragic last resort. They are declarations from people who treat abortion as a political weapon, a cultural identity, and Halloween-season entertainment. “Fetuses Fear Me” and “I Don’t Care If Abortion Is Murder” are not subtle. Neither is “kill the babies.” The point is provocation – but the reality behind the provocation is the death of an unborn child.

And SWAN’s advocacy does not stop with slogans and merchandise. Its resources direct women to Aid Access, an organization that distributes abortion pills by mail to women in all 50 states – including states whose laws protect unborn life. This is not merely an online referral. It is part of a nationwide system designed to move abortion drugs into pro-life states despite those states’ laws.

That interstate scheme is now at the center of major litigation. Louisiana, Arkansas, and Alabama have filed an original action in the U.S. Supreme Court challenging the “shield laws” of New York, Massachusetts, and California – laws intended to protect abortion providers who prescribe and mail abortion drugs into states where that conduct is unlawful. The states argue that these shield laws obstruct their sovereign authority to enforce their own pro-life laws. The case places the interstate distribution of abortion drugs and the validity of shield laws squarely before the Court.

The ACLJ will be filing an amicus brief in support of the plaintiff states. States that have chosen to protect unborn children should not be forced to surrender those protections because activists and out-of-state providers have built a mail-order system to evade them. And states should not be permitted to use so-called shield laws as a sword against the sovereignty of their neighbors.

Abortion ends the life of a precious human being. From fertilization, that human being possesses unique DNA and develops in a continuous process that, unless interrupted, proceeds through every stage of human life. Abortion is not the healing of a disease or the restoration of a broken body. It intentionally ends one human life for the perceived benefit of another—it destroys and breaks. SWAN’s merchandise and social-media posts do not hide that reality. They mock it, market it, and monetize it.

SWAN presents itself as a compassionate protector of women. Its public image –clinic escorts in pink vests, rainbow umbrellas, period pantries, and mutual aid –exists alongside calls to “kill the babies,” apparel treating unborn children as objects of fear or indifference, referrals to abortion-pill distributors operating across state lines, and Halloween branding that turns death into seasonal fashion.

This is what the post-Roe abortion movement looks like when it stops performing for polite company. It is not the careful language of “choice” or the insistence that abortion is a private tragedy. It is power, ideology, defiance of pro-life laws, and the open celebration of killing unborn human beings.

Americans who recognize the inherent dignity of every human life – born and unborn – should see SWAN’s store, social-media posts, and abortion-pill referrals for what they are: a clear declaration that human lives are disposable and that ending those lives is something to promote, mock, market, and monetize. It may read like satire. Tragically, it is not.

Take action with the ACLJ. Sign the petition: Stop the Abortion Industry’s War on Babies.